About Treasury Wine Estates
“At Treasury Wine Estates (TWE) we have a great passion for wine. Everything we do at TWE is dedicated to realising our vision of becoming the world's most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
We're led every day by our purpose, Boldly Cultivating. We're boldly cultivating value through our brands, wine, people and environment for enriched and joyful communities.
With over 10,000 hectares of vineyards, 70-plus wine brands and over 2,600 team members, we bring together some of the most popular and collected wines from Australia, California, Italy, France and New Zealand.”
Treasury Wine Estates at World Expo 2025 Osaka
Treasury Wine Estates is honoured to collaborate with the Australian Government as a Partner to the Australia Pavilion. This partnership is especially meaningful as Japan is a key strategic growth market for their business. The Expo presents a timely and prestigious opportunity for TWE to strengthen relationships with Japanese trade partners and consumers, while enhancing brand visibility among a global audience.
The Penfolds team hosted a masterclass at the Australian Pavilion, welcoming Japanese trade partners to an exclusive tasting of five of Penfolds’ most iconic wines.
Through this partnership, Treasury Wine Estates are proud to showcase the excellence of their portfolio: Penfolds wines will be exclusively served at invitation-only events, while Wolf Blass ready-to-drink formats are available at the pavilion’s food and beverage outlet. This dual presence allows TWE to share the best of Australian winemaking with a discerning international audience.